Marketing Fast Track
Eric showed us the true value of the results we deliver for our clients. He also got us to believe in, and insist on, our true worth. Initially, we raised the price by 25 percent; then by 50 percent over what we had charged in the past. Once we got the hang of it, and had some success, we landed one deal worth nearly our entire annual revenue in our previous (and best year, up to this point), with better margins and a delighted client. — Bill Dann, president www.professionalgrowthsystems.com |
I took action on some of Eric’s advice and as a direct result have booked more, in one area of business in the first two months of 2008, than I did in all of 2007. I didn’t realize how simple and powerful his insights were until I took action. Despite a looming recession, I am going to have my best year ever, in 2008. Thank you. — Eric Broadbent St. Johns, Arizona |
I was hoping for a 25 percent sales increase when I came to Eric and Succeeding in Business. A year later, I am looking at a 144 percent sales increase and a foundation to rapidly grow for years to come. — Barbara Wright, C.I.D. www.barbarawrightdesign.com |
As a new sales manager with a new company, I was able to go from last place to first place (on the whole West Coast) in the third quarter. My business doubled, because I used the principles I learned in the Succeeding In Business Marketing Fast Track program. Certainly, I added skill, hard work and motivation. The Marketing Fast Track showed me how to build a message that gets people to say, “Tell me more.” From there; I can convert them to sales. — Kim Bishop, sales manager |
Eric Albertson’s version of the Marketing Fast Track (MFT) program provided a systematic way to develop marketing methods and messages that focused on what the client needs and gets, instead of on the “tell-them-everything-about-me-my-product-and company” stuff that most outfits fall into doing. We've totally changed our marketing messages, and the changes have resulted in higher sales and lower marketing costs. The best testimonial on the MFT system was received recently from a new client of ours who responded to one of our new ads created with the MFT formula and methods. She said, ‘Your ad just spoke to me. I thought you were talking directly to me. That is exactly how I felt. My husband said to tear out the ad and call those folks.’ She and her husband have since become very good customers. Our new ads using the MFT methods and formula have been working so well that even in the current housing recession (some say depression) we have been able to increase sales while spending less advertising dollars. — Jeff Jones, president (520) 275-9368 |
The greatest result I gained from participating in the Fast Track class was the ability to identify where a prospect is in the marketing and sales cycle. This has allowed me to use my time effectively by choosing critical actions that move us to the desired results (more qualified prospects moving into the sales pipe). I am now able to consciously coach my team in the actions that are best applied in a given phase. I feel very empowered. Thank you. — Brenda Bowles, VP Marketing, (www.professionalgrowthsystems.com and www.boardgrowth.com) |
I’ve run a successful business for 20 years and have focused on sales with little marketing. Fast Track Marketing helped me better understand the steps required for effective marketing and sales. The focus on communicating benefits and sharing success stories provided me with a renewed focus for my sales efforts. Thanks and best regards. — Mark Sterne Phone: 847 498-9640; Fax: 847 498-2976 |
Eric's course taught me that marketing is a game, and that to truly succeed at marketing (just like in a sport), you not only need to practice it and know the rules, you also need to enjoy it. Before I started this course, I often thought of marketing as something I needed to do, but I did not think about it as something to enjoy. Eric does a great job of presenting the rules of the marketing game clearly, and then helping everyone figure out how to enjoy playing it and winning on their own. That results in more sales and increased profits. — Eric Hnath Ph.D., sales executive |
As a straight-commission manufacturer’s rep, time is money, and my goal in taking the Fast Track class was to find ways to be more effective with my time. Eric's class has provided me multiple ways to improve how I market myself but more importantly, how I market to the customers who want to work with me. I'm becoming more efficient by spending time with people who want to work with me and are paying me with new sales. — Dick Darraugh |
Your Marketing Fast Track class provides such value. It breaks marketing down into simple steps with guidelines and examples. In addition, it provides the participants with opportunities to interact, share ideas, and resolve stumbling blocks. And the materials (ranging from the documentation to the recorded sessions) make it possible to refresh memory and review at any time. — Kathy Taylor |
Until this course, marketing seemed like an intimidating and costly effort that might not yield results. If you do the homework, Eric makes it very simple to succeed. Now for the first time in my career, I have a powerful and clear message to use in responding to the, "And what do you do?" question. Better yet, when I give that message to those in my target market, they almost always say the words I long to hear: “Please, tell me more.” I see how I will be able to use the marketing message and executive summary to guide all my regular print advertising, as well as email advertising, phone messages, etc. Eric’s Marketing Fast Track program was fun to take and is beginning to change my financial life. Thanks, Eric. — Marcia Creighton, realtor |
— Valarie Nordstrom, Services Industry |
— Cindy Poore "Building the scenery of your life" |
— Gregory Barsoski b5@sympatico.ca |