Excerpt from Better Results Over the Phone
Learn to Love the PhoneMost people hate using the telephone for cold calling. And their results become self-fulfilling prophecy. But I look at the telephone as a wonderful time-saving tool.
When used properly, it enables you to separate buyers―people who are going to do business with you―from tire kickers, those who are going to ask lots of questions, have you jump through hoops, waste lots of your time, but never place an order.
When you use the phone, you accomplish two very important objectives:
1. You have more time to get on the phone to look for―and find―more prospects (people or businesses) who are in the market to buy from you . . . TODAY.
2. You are able to achieve this objective because you quickly identify the people who aren't going to buy from you before you spend 30, 60, or 90 days chasing them.
Change your perspective. Learn to love the phone. The telephone is the most effective time management tool you have. Use it more effectively and your income will soar.
Let me teach you how.