February 26, 2008
In this issue: How Sally killed the 80/20
rule
by Eric Albertson
Word count: 459
Time to read: 2 minutes or less
Retirement in four years made simple.
Last week I gave you a laundry list of actions a woman named Sally took that allowed her to retire in four years. And to do it with financial security for the rest of her life. What I didn’t tell you might actually be more important than the list.
What I didn’t tell you
Sally didn’t make the mistake of trying to do everything on the list at one time. She and I agree that she would have failed, and failed miserably, had she even tried. Sally first wrote down three goals she cared passionately about, and looked at them twice a day. She did this for 30 days straight, with no exceptions. She ignored the rest of the list.
The second thirty days (when the money started to come in)
During the second thirty days, she focused only on getting an effective elevator speech down. She worked at it at least 30 minutes or more, daily. She tested it hundreds of times. At the end of 30 days, she had a tool that made her money every working day for the next four years. More money than she had ever thought possible.
A short aside
(I asked Sally what her elevator speech had been worth to her. She said it had been worth at least $250,000 during the four years she used it, probably more. She also added that almost none of her competition had an elevator speech, and that made it vastly easier for her to win. Finally, I showed her the new book. She swatted me, asking why I hadn't written it for her, years ago.)
Sally did four things that killed the 80/20 rule
There were four things that Sally did that made all the difference - in her net happiness, and in her net worth. She calls it her 96/4 rule: 96 percent of her results came from four simple moves, or four percent of her efforts. She killed the 80/20 rule with those four things.
So far, you know two of them
Sally reviewed three clear, simple, and visual goals twice a day. That was the first thing she did. The second thing she did was focus on her elevator speech. Besides being normally busy, she got it down cold during a 30-day period that otherwise would have produced little.
I’ll tell you about the other two next week.
To your success
Eric’s ability to distill critical information from complex sales concepts makes this book a must read. His ability to simplify the same makes it a quick read as well. If you are in sales or marketing, buy & read this book right now!
- Bill Herr, sales manager
www.unica.com
[To instantly get your $49 elevator speech book]
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