Success Tips Newsletter

June 17, 2008

In this issue: Hawaii

Word Count:803

Time to Read: 2-3 minutes

Announcement

A book version of Opening Doors with a Brilliant Elevator Speech, by Eric Albertson, is now available on Amazon: http://tinyurl.com/3lynpb

I love my kids but a break from them was nice

I just got back from vacation on the island of Kauai, HI. This was the first without children in the 15 years since my oldest son was born. We were gone seven nights, and I enjoyed every minute of it. Caroline’s parents watched our boys, Alexander (15), and Zachary (9).

The girl of my dreams

Uninterrupted time with the love of your life is a wonderful thing. Caroline works hard to make it possible for me to work hard for all of you and my clients. The vast majority of the good things in my life are truly a team effort.

The good things in life

Everything I talk about in my newsletters is simply a way to help you get, and keep, the life you want. If you put those things into action, you can have practically anything you want. You just can’t have everything (last time I looked). Kauai is one of those really good things in my life.

A chance meeting in the Allerton Gardens

While visiting the Allerton Gardens (the highlight of our trip), we met a retired military officer who was having a spectacularly successful second career in real estate. He told us he was having his best year, ever, in 2008.

You could have pushed me over with a feather

I asked him what his secret was. He said that he had a great “elevator pitch.” With glee he told me that, since he had mastered the skill of creating elevator pitches (I call them elevator speeches), he could find qualified prospects and engage them as needed. It was clear from the look on his face that he felt like he was giving me a huge gift.

Is eighty the new fifty? This fellow was nearly 80 years old and had been retired since the end of the Vietnam war. He told me that he owned three different vacation homes, and he attributed his great health, wealth, and happiness to his ability to sell and make people happy.

People like this guy are my inspiration

To say the least, I was better off for meeting this remarkable man and his beautiful wife. He reminded me of why I write this newsletter, and why I wrote the 2nd edition of Opening Doors with A Brilliant Elevator Speech.

Worth $1,000+ in 1976 dollars

When I told this fellow I had a book out about this, and described it to him, he said that he would have killed for such a guide during his dark years of trying to figure it out on his own. When I told him that it was $49, he told me that I should charge $1,000 for it, and that it would be cheap at that.

Now available as a regular printed book

We now have a printed version of the book available at: http://www.createspace.com/3341942 or http://tinyurl.com/3lynpb. The price is still just $49, but the value, if you put it into action, is literally beyond words.
You can also get the electronic version instantly here: http://www.succeedinginbusiness.com/marketing-doors.html also just $49

Just a couple of hours away

This is, according to what we have been told, the best selling (over 15,000 copies of both versions have been sold) elevator speech book in the world, simply because anyone who can follow directions, can read the 42 pages, and can create a very good elevator speech within an hour or two. With a little more effort, say one or two more hours, you can have an elevator speech that can make you more money every month that you use it.

What is a single elevator speech worth in incremental sales?

I paid for this vacation with one use of an elevator speech. It took seven seconds to say, but it will yield enough to pay for a vacation every year for 10 years. A great elevator speech is really that powerful. You just have to be willing to buy the book, and invest some time in trial and error. Most people waste most of their time and money. Don’t let that be you.

One of my elevator speeches

When people ask me what I do for a living, I tell them that “I help people get others to say the three most magical words in the English language, for a sales person to hear: “Tell me more.”

Skin in the game of your life

I don’t need another $49. What I want is for you to have just a little skin in the game so that you will take the time to read the book’s 42 pages, and block off an hour or two to build and refine you first elevator speech. With each refinement, you will make more money, have more financial security and, hopefully, have more of the life you and yours want.

To your success and life, 

About Succeeding In Business

Succeeding In Business helps organization leaders and people who depend on commissions make more money while working less.

The principals at Succeeding In Business have generated billions of dollars of commissionable revenue, and we practice what we preach, every day. In many ways, reading this newsletter is simply getting a glimpse of our world as we help you and our clients succeed in business by making more, while working less. Succeeding in Business is about making money, having a life, and paying it forward.

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