Success Tips Newsletter

In this issue: Are you in their magic 7?

by Eric Albertson

Time to read: 3-5 minutes
Word count: approximately 1,200

Do you know how to get into your world's magic 7?

Do you know how to get into your own magic 7?

Do you know how to break free from the limits of the magic 7?

Scientists have long known that the average human being can keep only between five and 11 things top-of-mind at any given time. I have heard it suggested that the safe number to assume people can cope with is seven.

Yes, of course there is life beyond magic 7. Lots of life.

Much of that life beyond magic 7 has to do with people's lifelong patterns. Patterns that, for most of us, were established very early in life.

Life beyond the magic 7 is composed of issues, pains, gaps and other "incompletes" in our lives, such as an aching tooth, a missed promotion, or a rude comment made by someone you thought you knew.

Finally, life beyond the magic 7 might be filled with our task lists or our to-do lists. I'll talk more about that in another newsletter.

Succeeding in business, I would like to suggest, is in part a function of our ability to get into other people's  magic 7 sufficiently to get them to take the actions we wish them to take.

It is a brutal fact of life that if we can't get in their magic 7, we cannot deliberately or deterministically impact their actions on our behalf.

We do get lucky. We can and should count on some luck (such as market flow of business). It is just that we can't count on it. When the luck runs low, if we don't know the exact actions to take to become part of another person's magic 7, we might suffer unpleasant downturns or slowing of growth in our efforts to succeed in business.

Some people believe that you have to be face-to-face to be a part of the magic 7. No doubt it is a great way to temporarily get into someone's magic 7. The issue is, unless you can tie into their search for WIIFM (what's in it for me), you won't stay there long.

Communicating to the other person's "listening," or WIIFM, will briefly let you into their magic 7. You can also get in if they have some sort of recognized affiliation with you, are familiar with you, have some experience with you, or consider you to be a friend.

Most people walk around in essentially a state of sleep and only wake up to engage with the familiar or urgent. Since the bulk of your new business won't see you as familiar unless you have a powerful brand, you are going to have to rely on the urgent (the WIIFM) scan that human beings operate in during most waking hours.

Knowing how to reliably get into the magic 7 is the key to new business, and controlling your financial future, if you are responsible for making things happen. And yes, breaking into the magic 7 is a key success factor in this life, no matter what you do, in my opinion.

So take a minute right now and write out your top 7 tactics for getting in the magic 7 in business and in your personal life. You will likely find this to be difficult to do. I have never met anyone who didn't.

Over the next year, the magic 7 will be a theme that will be woven into most "Success Tips" newsletters.

The reason for this is simple. If a tree falls and nobody hears it, for all intents and purposes, it didn't fall, as far as any of us is concerned. The tree didn't make it into our magic 7. If we don't get into our target market's magic 7 deliberately, we are relying on luck. Living on the back of luck is a hair-rising way to live in the business world.

I suspect you have a set of tactics that you successfully use today to get into other's magic 7. That is outstanding. I want to encourage you to strive to enhance those skills and tactics if that is the case. Read on. There are some avenues for enhancement of your skills just ahead.

If you have been riding the good-times luck train and want to take some action towards greater control of your future, I want to ask you to consider two things:

First, keep reading this newsletter. We are all about helping you being deliberate at fully-realizing the pleasure and joy of succeeding in business.

Second, consider checking out some of these resources: Each one is a very powerful tool that will help you deliberately get into, and stay in, the magic 7 of your target market:

The Stephen Reiss book, Who Am I, lists the only 16 human drivers that have ever been scientifically validated. Each individual's driver focus is a little different. Knowing the 16 drivers gives you a pretty clear picture of what all people are seeking to add to their magic 7 at any given time. This is one way to know where to start.

We cover the mechanics of how to get and stay in the magic 7 in our Marketing Fast Track program. The next one starts October 11th.

It is really simple if you can get into, and stay in, a person's magic 7. If you are a fit at all, they will likely buy. This course shows you the specific steps to do that over and over again. If you think this is something you want to do in October, register here.

The book, Triggers, from the famous direct-marketer Joe Sugarman, has some very interesting insights into occupying the magic 7.

Robert Middleton has produced one of my favorites, and a favorite of some of my most successful clients. This gem is called the Info Guru manual.

One of my new favorites is Top Dog Sales Secrets, edited by Michael Dalton Johnson. One of their top promises is to "ignite buyer interest in seconds." If you follow the link above, they will give you a powerful set of bonus material that looks pretty darn useful.

Finally, the granddaddy of them all is Robert Cialdini's Influence. From what I can see, this fellow is the academic that gave birth to the modern influence industry in today's world.

However you do it, succeeding in business requires the ability to get into the magic 7 of others, so you have a chance to connect the value you bring to their lives in such a way that relationships start and financial transactions occur.

Stay tuned, we will talk about it often. In fact, we will shortly address the following topics:

• Getting into your own magic 7: A major key to getting results and keeping your commitments
   

• Breaking  free from the limits of the magic 7: another key to making more, while working less.

Remember, we promised we would cover the following areas, in everything we do in this newsletter, and at www.succeedinginbusiness.com. Each of the following is critical to making more, while working less.

• Insights that come from having clarity of purpose, goals, and objectives.
   

• Simple tactics, plans and techniques to get lots of people ready to buy what you sell (makes selling much easier).
   

• Simple sales techniques that are thoroughly field tested.
   

• Margin boost: how to increase margins and get happier clients in the process.
   

• How to get more done in less time.
   

• Leadership: how to get things done by working through others
   

• Tools: A big difference between the amateurs and the pros is the tools they know and use.

This newsletter article speaks to #2 (getting people ready to buy), #5 (getting more done in less time), #6 (leadership), and #7 (tools).

Have a great day,

Eric Albertson
Portland OR

eric@succeedinginbusiness.com

(503) 635-2319

©2001-2008 Succeeding In Business, LLC All Rights Reserved.
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