Success Tips Newsletter
In this issue:
Sorry, but action is the only way
to go
Word Count: 909
Time to read: 3 minutes
by Eric Albertson
Most of us don’t have the level of success that we want
in business and in life.
Life deals us a set of cards. Those cards aren’t
necessarily good or bad. They are just…cards.
As you already know, it is not so much the cards, as
what we do with them that makes the difference in one
life experience versus another.
Knowing how to take action is vital
I teach a class in marketing, called the
Marketing Fast Track; 7 Simple Steps to More Clients.
I am told that I do a pretty darn good job of teaching
the class.
The most important parts of the course involve taking
the appropriate actions to achieve what you want to
achieve. You can know all the theory in the world, but
if you don’t know how to put it into action, you’ve got,
well…a lot of theory.
Knowing what to do and how to DO IT
The
Marketing Fast Track course focuses on helping
people learn what actions they need to take and then,
how to take the action. How to put it into practice.
Take action and you (usually) succeed
You probably won’t be surprised to hear that those
who’ve taken the course — and who have then taken
action — are enjoying very nice financial results in
their businesses and in their lives.
And yet, in every class, only one out of four put what
they learn into action. All of them agree that the
material is powerful, that it aligns with reality, and
that it will make them money. Yet only one in four take
action.
You can read, study, and discuss, all you want. The way
this world seems to work is that very little will happen
until you take an action step.
Where are you?
A victim says, “Given what has happened in the past, I
should be somewhere different than I am today.” The
responsible person, who is creating his own success,
says, “Given the actions I have taken in the past, and
the circumstances I have faced, I am exactly where I
should be. Now, what action can I take to move forward.”
Chances are, you are just where you should be.
What action can you take
now?
Recently, the news has been filled with warnings that
the economy is going to be slow for the next several
months. You have a choice. You can complain, or you can
begin to inspect what you expect and take action to
bring about the future you desire.
It can’t be just
any action
These actions will have to be innovative. Doing what you
did in the past is unlikely to do more than — at best —
give you a repeat of the past. If you want a future that
is different from the past, you will have to stretch out
and take new actions to close the gap between where you
are today and where you want to be.
First, determine where you are now
Your first step is to get clear on where you really are
today. Don’t kid yourself. Just lay out your situation
in writing, without judgment.
Next, define the future you want
Your second step is to write out where you want to be at
some point in the future. Please make this comply with
the SMART criteria (Specific, Measurable, Attainable,
Relevant, Time-related).
Now, start asking yourself what is
possibly missing,
to close the gap. Each time you ask, write down the
answer.
If you, by
yourself, can take action, take it
If what you wrote down is something you can do right
now, on your own, it is an
action. Take
that action.
Determine if something (or someone) else is needed
If what you wrote down is something that will require
someone else to be involved, it is an
outcome, or
an intermediate
outcome. If you find that someone else must be
involved, get that someone else involved. Then continue
asking the what’s-possibly-missing question again and
again, until you get to an action you can take,
yourself. Once you get the action you need, take it
until you get the required results.
There is no economy, no circumstance, and no problem
that can withstand the onslaught of this effort. Will it
be perfect? No. Will it produce better results than
not making
the effort? In most cases, yes.
What will you get by taking action?
Will you get what magazines and television promise? Not
likely. You will get what your actions warrant. Want
different results? Take different actions.
And, don’t forget: Just
any action
won’t do. You have to take actions that make sense. You
must be awake and thinking. If you need help, get it.
If you need more sales, learn about the marketing
actions that lead to more sales.
For example, cold-calling, by itself, will yield a one
percent hit rate, on average. In general, a good
marketing program will outperform cold-calling by 10 to
15 times, if you set it up right and take the actions to
let it work.
The next round of My
Marketing Fast Track; 7 Simple Steps to More Clients
is starting January 7th, To accommodate
people in Europe,
Australia
and
New Zealand, I will be
offering each class twice in the same day. The first one
will be held at 7:00 A.M. PST. The second will be at
4:00 P.M. PST. This will allow people in faraway places
to participate at convenient times.
In this class, I will be helping people make more money
than they ever have before. You can take action and
learn to market for more clients, or you can sit on your
hands while others take action. The choice is yours.
Register Now.
Take action today, and the future is yours, no matter
what might be happening around you.
If you want to see what others have had to say about the
class, read on. Otherwise, have a great week.
Eric
eric@succeedinginbusiness.com
(503) 635-2319
“As a new sales manager, with a new company, I was able
to go from last to first place, 3rd quarter
on the whole west coast and doubled my business, using
the principles I learned in the Succeeding In Business
Marketing Fast Track Program. Certainly I added skill,
hard work and motivation. The Marketing Fast Track
showed me how to build a message that gets people to say
“tell me more” – from there; I can convert them to
sales.”
— Kim Bishop, Sales Manager
www.employee-benefits-custom-designed.com
“The greatest result I gained from participating in the
Fast Track class was the knowledge to identify where a
prospect is in the cycle of marketing and sales.
This has allowed me to effectively use my time by
choosing critical actions that get move us to the
desired effect (more qualified prospects moving into the
sales pipe). I am now able to consciously coach my
team as to what actions are best applied at what phase.
I feel very empowered. Thank you.”
— Brenda Bowles, VP Marketing, Professional
Growth Systems & Board Growth
www.professionalgrowthsystems.com
and
www.boardgrowth.com
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