Eric Albertson and Bruce Johnson's
Fast-Track to Margin Boost Program
Attend from
the comfort of your home or office (anywhere in the world) at a
fraction of what it costs to attend a live workshop.
Are you getting the margins that you
really deserve? In our experience 90%+ are NOT earning the
margins that could be theirs.
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If you are not getting the margins you'd like, there is a reason. Perhaps you could enhance your ability to get a Margin Boost if
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You know what your customer truly values and you provide it
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You know how to create barriers to competition
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You understood the various Mindset Dynamics that lead to low margins
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You get painted into the pricing corner before you know it
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You sell a product at a fixed price that you don’t control.
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You don’t see the unique value your product or service really has
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You don’t really know how to create a Margin Boost
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You don’t know how to test the range of Margin Boost potential
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You are afraid of losing an existing customer if you boost your margins
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You are afraid of losing a new sale by pricing the wrong way
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You don't have a plan to put it all together.
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Add yours here _________________________________
There's a different way to value your offer and get paid for that value
The above
reasons (and many more) are what I've heard from hundreds of
independent professionals over the past 10 years.
Increasing margins feels like a very risky business – a business
that is easier to just avoid out of fear
But deep down, you know there must be a way to
effectively get paid what you and your product or service are
really worth. You've seen other business people do it.
You've seen business associates with no more expertise and
intelligence than you, gain raise their prices, attract more
business and make more money with seemingly a lot less struggle
and effort.
So, what's their secret?
Well, it's not
one secret, it's at least seven secrets.
They are doing things that most independent professionals simply
don't do.
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They
understand the mindset and impact of pricing
and the bottom line – they are motivated.
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They understand the critical role of the
economic buyer.
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They know how to expand the prospects perception
of the value they offer.
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They know how to test their value proposition
- They understand what it takes to create a proposal the wins most of the time.
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They understand what has to happen to raise prices with
existing clients and how to deal with potential
objections
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They have action
plans to move most or all of the business they do
to margin boost status because they
know it is the key to making more while working less.
But these seven secrets really don't help you much unless you know how they actually work. How do you change your mindset – something we touch on every week, how to expand the perception of value, how to margin boost with existing long term clients?
And how can you learn this quickly?
You need to grow
your revenue and profits now, not someday.
You need the tools and skills for marketing your services as
soon as possible. And you need a proven, reliable approach for
learning how to do this.
Next Course: The next Margin Boost course will begin June 26, 2008.
Boosting the margins
in your business
For the past several years, we've been working with a
wide variety of business people to boost the margins in their
businesses. We have had tremendous success. We've
helped them with everything listed above and more. We've given
them the tools and helped them develop the skills that have
helped them charge what they are really worth consistently, with
less struggle and effort. We have been getting such wonderful
results that we decided that we needed to get these techniques
out there to more people at a much lower price than normal
one-on-one consulting would allow (usually $3,000.00 to
$8,000.00 per month).
Introducing the
Fast-Track
to margin boost
Program
The Fast Track to Margin Boost Program details the seven
Fast Track to Margin
Boost secrets outlined at the top of this page. The
program is divided into seven Margin Boost Steps that you can
master and implement after completing the seven sessions of the
program if you actively participate. This concept in this
affordable program has enabled business people throughout the
world to achieve astounding bottom-line financial results.
For Whom
Has The
Fast-Track
to margin boost
Program BEEN DEVELOPED?
People who have had it with not getting paid what they
are worth.
This program will show you how to get paid what you are worth.
To be successful, you have to do the work. This
program isn’t for anyone who is hoping that a little passive
listening will make things all better. It won’t.
Your ability to execute will be key, but this program will provide you with tools and techniques that will allow you to realize your full market potential.
How does the Fast-Track Margin Boost
Program work?
Format of the Fast-Track to Margin Boost
The format is
simple, yet effective.
Once a week, for
eight tele-sessions, you'll join the other Fast-Track to Margin
Boost
Program
participants on a 90-minute teleconference call (all you need is
a telephone). I'll outline the principles for each Fast-Track
Step. Then you'll work on applying this margin boost step
between sessions.
Unlike an
intensive (and exhausting) workshop,
the Fast-Track to
Margin Boost Program is held by teleconference in the convenience and comfort
or your home or office. The big advantage to this approach is
that you get time to gradually integrate the ideas into your
business one week at a time.
And you can
attend by telephone from wherever you live in the world.
Instead of getting a "workshop high" with the inevitable letdown soon after, you'll be building your margin boost muscles step-by-step. After six weeks, you'll have more clarity and confidence with your ability to be paid what you are worth.
By the end of
the seven tele-sessions you'll have a complete margin boost
plan for your business.
All Fast-Track
to Margin Boost Program tele-sessions will be recorded.
If you miss a
session or two, you'll be able to listen to them online and get
the action step for that week. You can fit it into your
schedule. So if the tele-sessions are too late at night or too
early in the morning, it's not a problem. Listen at your own
pace whenever it works for you.
An Approach that Works
A comprehensive
workbook is included with the Fast-Track to Margin Boost Program.
You'll be able to download it as a .pdf file and put it in a
binder to work from. In addition, you'll get special worksheets
each week to do the exercises in the seven steps.
As you can see,
this is a very systematic, organized and focused approach to
boosting your margins.
It doesn't depend on tricks or hype but on proven
principles and practices. It's something you can do.
And it's designed to get you past your fears of increasing
margins and
into action.
What makes the Fast-Track to Margin
Boost Program different from other programs or
workshops?
There's no other
program out there that that gives you what the
Fast-Track to Margin Boost Program does:
- You will get more referrals – if
done as we advise, you are likely to get raving fans.
- Shows you the hidden game of
increasing margins – the game the folks with the fat
bank accounts have known all along.
- Shows you the exact steps necessary
to transition an existing client into higher margins.
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Shows you exactly what needs to
happen to have them happily pay you higher margins time
after time.
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Identifies the fears that are holding you back and
addresses them directly
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Takes both the inner and outer aspects of increasing
margin into account
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Step-by-step process builds understanding and real-world
skills
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Based on principles proven to work to increase margins
steadily
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Virtual program that you can attend from anywhere in the
world
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Led by a consultant/coach with decades of experience
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Organized approach, not random tactics
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Completely action-oriented with doable steps
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Fun and engaging every step of the way
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You'll master skills you can use for the life of your
business
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It's actually affordable! (and it has a great return on
investment of you put it to use)
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Comes with a money back guarantee
OK, that's about
it. The
Fast-Track to Margin Boost Program is designed to get you on the fast
track of
marketing your business by mastering the seven steps of
marketing so that you can attract all the clients you want. Pretty simple and lots
of fun.
If you like the
sound of it, please join us! Here's how:
The
Next
Fast-Track to Margin Boost
Program
Next Course: The next Margin Boost course will begin June 26, 2008.
What exactly will happen
when you enroll for the Fast-Track to margin boost Program?
Upon reserving
your space and paying for the Fast-Track to Margin Boost Program, you'll receive
the in-depth workbook in pdf format.
You'll print this
workbook, 3-hole punch it and place it in a binder. This will be
your guide for the complete Margin Boost Program.
As the group
progresses, you'll receive many more online materials, such as
samples of each of the Fast-Track Marketing Steps.
You'll also receive
other worksheets in Word format that will enable you to create
detailed Margin Boost Plans.
As the start
date of the program approaches, you'll get occasional email
reminders.
You'll be fully informed and prepared to engage completely in
the program.
When the program
starts, both Eric and Bruce will be on the tele-sessions working
with you through the seven steps.
I promise to keep it fun, interactive and applicable to your
business every step of the way.
The Fast-Track
to Margin Boost Program is now open for enrollment.
The tuition for
the Fast-Track to Margin Boost Program is only $995.
Questions you may have
about the Fast-Track to margin boost Program
Q
- Do I need any special equipment to participate in the
Fast-Track to Margin Boost Program?
A
- You'll
need a telephone for the sessions and a computer for the
homework. The workbook will be in pdf format and easy to
download. The same goes for the worksheets you'll fill out. And
you can download and listen to the tele-session on your
computer.
Q
- Are there any prerequisites for the Fast-Track to Margin Boost
Program?
A - No, but I highly recommend the Marketing Fast Track course if you haven’t already. Having some consistent demand for your offer is important to be able to successfully implement these concepts. In addition, We’ll give you a list of a number of excellent books that will help you round out your margin boosting skills.
Q
- Does this program come with a guarantee?
A
- Yes, like all Action Plan Programs, we have a guarantee.
For the Fast-Track to Margin Boost Program, it's as follows: Attend all sessions
of the Fast-Track to Margin Boost Program (or listen to the recordings if you
miss a session) and do all the work assigned between the
programs. If you do not feel that the program has been worth
much more than what you paid, you may ask for and receive a full
refund of your tuition.
Q
- Do you have a refund policy if someone needs to drop out of
the program before it starts?
A
- Yes. Just
let me know by email up to the day before the program starts
and your tuition will be refunded minus a $50 administrative
fee. See above for refunds after the program has started.
Q
- Will I be able to
listen to the recordings of the sessions after the
program is over?
A
- Yes, your Fast-Track to Margin Boost Program page will be available to you
indefinitely. You'll be able to go back and listen to the
sessions, download the workbook, look at the samples and all the
worksheets and templates. This will enable you to review the
program as often as you want at no extra cost.
Q
- Is this program appropriate for me if I don't have a
professional service business?
A
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Perhaps. If you offer services of almost any kind and work with
clients,
the majority of the principles and practices will apply to you
as well. Some of your marketing tactics may be different. This
program would not be appropriate for a retail business, a
restaurant or consumer product business. It's also not
specifically for online businesses, but many of the principles
will apply to them as well.
Q
- What
if I'm a member of a larger professional service firm?
A
- The
Fast-Track to Margin Boost Program will work for you equally well. If you're in an
accounting firm, computer services company, a legal or
consulting firm, you'll be able to apply these principles and
practices to your marketing. The marketing and selling are more
complex in a larger firm, but the foundation for marketing and
planning are the same as for Independent Professionals.
Q
- Will I need any help with my marketing after the program?
A
- It
depends on what you want to do.
If you want to create a complete web site, write several
articles, or publish a book you may need additional resources
beyond this program. But what you'll have is a sound methodology
for creating your marketing messages and materials. And you'll
have an approach to marketing action planning that you can apply
to virtually any marketing activity from networking to
advertising, from public speaking to publishing.
Q
- Will the
Fast-Track to Margin Boost Program be effective for me if I don't live in
A
- Yes.
All the same marketing principles apply.
We've had clients and customers from the
Thank you and I
look forward to participating with you in the next Fast-Track to
Margin Boost Program.